AD EXCHANGE FUNDAMENTALS EXPLAINED

Publishers are able to set a minimum amount CPM (Charge-For every-Mile) for his or her ad Room with the help of advertisement exchanges. This enables them to ascertain a good offer and make sure that publishers receive a good price tag.垂直类广告网络根据品牌广告主的主流需求，来采购相关的垂直媒体，譬如汽车类广告